Advanced Diploma in Entrepreneurship (Chinese)

This unit provides a basic foundation in economics. students will be exposed to microeconomic and macroeconomic issues in order to have an understanding of how the economy operates.

Students will examine the economic choices made by consumers, firms and the government, and how these decisions affect the market for a particular good or service. The unit incorporates a study of the theory of demand and supply, and discusses production costs, price determination and supply decisions for individual firms in different market structures.

It will survey the workings of a typical economy. Topics include economic growth, unemployment, inflation and the Keynesian model of the macro economy. Reference will be made to current case studies of global, regional and local issues.

This unit provides an introduction to the nature of organisations in relation to management practices. The unit examines the internal nature of organisations from both a theoretical and practical point of view. The unit develops an understanding of the behaviour of people within organisations and the significance of organisational design and characteristics. The unit aims to provide the basis for, and to underpin further study in, specialist areas of business.

This unit develops the knowledge and skills needed to work with and lead people. It covers the theory, models and styles of leadership and their application to different situations. The contents include impact of leadership styles, theories and practices of motivating, influencing and persuading others, influence of cultural environment within the organization, differences between leadership and management, leadership power, control and delegation.

This unit provides students with an understanding of customer buying behaviour. It focuses on the internal and external forces affecting customers' buying decisions in a variety of contexts. It will develop students’ understanding of why consumers make the purchases, what factors influence consumer purchases and the change factors in our society. Topics include stages of the consumer buying process, types of consumer buying behaviour, categories (personal, psychological, social) that affect the consumer buying decision process.

Financial accounting provides students with an understanding of the use of financial statements from a decision-making perspective. Students will be introduced to accounting concepts and principles and will develop skills to account for business transactions and prepare financial statements. Students will learn analytical techniques to interpret and evaluate financial information. Ethical issues will also be discussed.

This unit examines the traits of successful entrepreneurs through analysis of real-life examples and workshops. It equips students with an understanding of entrepreneurship and entrepreneurial management from a strategic perspective. Students will learn entrepreneurial strategy, how entrepreneurial firms overcome resource limitations, entrepreneurial action in innovation, market entry mode choices of corporate entrepreneurs, networking and alliances of small entrepreneurial firms with large companies, international entrepreneurship, strategic leadership, and the relationship between entrepreneurship and growth. Through understanding the issues and challenges of strategic entrepreneurship, students will appreciate the different approaches used by entrepreneurs in wealth creation in the current business environment.

Built on the students’ understanding of entrepreneurship, this unit aims to introduce the processes of starting a new business, running a start-up and the relevant management principles and theories.

It will expose students to risks faced by start-up, types of business entity, legal and social responsibilities of a business entity and individual entrepreneur, sources of funding including government incentive scheme, procedures of business registration and physical planning etc.

The aim of this unit is to introduce the student to the role and function of management information systems in business operations. It will develop the students’ ability to identify sources of management information and how these can be used in the decision-making process via electronic and paper-based communication. It will require the students to develop practical applications ability and knowledge as well as the ability to recommend how MIS should be used in business.

This unit is designed to introduce students to the techniques and methods of research. The unit addresses a variety of research methodologies, including the opportunity to carry out interventionist or action research.

Students will be required to produce a project report based on independent research into an area of professional business practice that interests them and will add to their professional development.

The study should use both primary and secondary sources of information, and should be an exploration of a current major issue in the area of entrepreneurship. The study undertaken should build on knowledge, skills and understanding that have been achieved in other units. Tutor approval should be sought before commencing study.