英国高级大专文凭 新闻学

This unit allows students to approach their media studies in a theoretical context.Introduces theoretical perspectives and models and examines their influence on contemporary media practice.

The aim of this unit is to help students further develop their knowledge and understanding of this media industries. The unit involves students in an investigation and assessment of the patterns of media ownership and control :the economic,ideological and regulatory contexts within which media organisations operate:and the impact that new technology has had and will continue to have on the media industries.the unit also allows students to assess the impact that economic,organisational and technological developments may have on their own personal career development plans.

It is anticipated that students undertaking this core unit will wnt to choose a particular sector of the media industries as their focus of study,to support their individual career development. This unit has been written in a form th at allows for individual student choice.

This unit enables students to demonstrate their ability to put into practice skills and knowledge learned elsewhere on the course, and to work independently and creatively on a media project of their own devising. It is expected that the Media Project will form a major part of each student's portfolio of work by the end of the course. The scope of possible projects is limited only by the available time, resources, budget, feasibility and the constraints of an agreed brief. Projects may include work in more than one medium.

This unit will develop students' awareness of the research techniques which are required in the media industries. Students will use both traditional and electronic sources of information gathering, and learn the necessity of accuracy. Within this unit they will develop an understanding of copyright issues and become aware of audiences and classification groups and how these affect media products.

This level 1 unit is an introduction to conventional practices in the audio industries, from methods of working with due regard to colleagues and managers, to standards of behaviour in the workplace and towards clients and listeners. An important element will be the workplace study, in which the students will examine a real industrial context and draw comparisons between their observations and relevant literature, legislation and guidelines. The students will be expected to demonstrate the impact that their study of this unit has had upon their work in other, complementary units.

This unit will develop students' awareness of the professional practices of the publishing industry. Students will learn about the roles of agents, editors and publishers as well as the market forces which govern a writing career. This unit raises awareness of copyright issues, financial matters and the agencies which exist to support writers. The student will also learn how to approach agents, publishers, commissioning editors and other industry professionals.

This unit gives students the opportunity to research, plan and produce material for audio features. It aims to give each student an insight into how features are conceived and produced for broadcast and other purposes. It allows students to carry out pre-production tasks such as arranging interviews on the telephone, carrying out research through primary and secondary sources and developing interview techniques. Production experience will be gained by aiming features at specific target audiences whilst considering the use of actuality, music, scripting and voicing.

This unit is an opportunity for students to develop journalistic skills, many of which are transferable to other media. An awareness of news values will be developed, together with the practical skills needed to compile, edit and present news bulletins of various lengths. Students will consider relevant legal requirements and questions of ethics, and relate these issues to broadcast examples and to their own work. Students will be encouraged to work with the speed and flexibility normally required of radio journalists and where possible, they should be offered the opportunity to broadcast to real audiences.

This unit will give students the opportunity to study the conventions and practices that underpin authoritative journalism in both television and radio. A bi-media approach will be adopted, ensuring that students identify and examine key principles which form the foundations of well presented, clear news broadcasting. In this way, professional news writing will be the focus of the unit, encouraging students to think as journalists in the broadest sense, rather than simply as TV or radio practitioners.

This unit aims to develop the skills which students need in order to produce acceptable news stories for newspapers and magazines. It will introduce students to definitions of news and the principles of sourcing news through contacts and appropriate research. Students will learn news-writing techniques and be expected to attend events and conduct interviews in order to provide the base material for stories.

This unit aims to develop the skills which students need in order to produce acceptable feature stories for newspapers and magazines. It will develop students' understanding of the principles of writing for the print medium, with specific reference to feature content. Students will learn feature-writing techniques and be expected to attend events and conduct interviews in order to provide the base material for stories.

This unit provides students with a broad introduction to the principles of the written element of modern PR practice and its role within public relations and marketing. It familiarises students with the techiques of written presentation for a range of specific purposes but focuses chiefly on the importance of the overall campaign brief, of writing objectives, internal and external communications, issuing statements and press releases, dealing with crises, and the role of the press officer.

In this unit the student will develop an awareness of what makes a good factual programme for either television or radio. They will learn to locate experts and suitable interviewees and understand the necessity for detailed and accurate background research, which will withstand scrutiny. They will learn how to originate and evaluate ideas, to structure and devise a balanced and neutral programme and the basic skills of factual programme research and scripting.

This unit introduces students to the basic techniques for the production of news and current affairs on television. It will explore the organisation of newsrooms and production offices, news gathering, the selection of programme and news content, and the relationship between news producers and the audience.

In order to work effectively, journalists must understand the legal framework within which they operate. In this unit, students will learn about the law as it applies to journalists in their day-to-day professional lives. Students will learn about the journalist's rights and restrictions under the law, the court structure in England and Wales, court reporting, and contempt of court, as well as defamation legislation, copyright and issues of privacy.

Journalists need to understand the world around them in order to report effectively on international matters. This unit will give students a broad knowlegde of the international events that have shaped the modern world. Students will gain an awareness of different political cultures and systems, and how these differences are managed on the world stage.