Diploma in Entrepreneurship (Chinese)

This unit provides an introduction to the contemporary concepts and practices of Human Resource Management within the Singapore setting. The aim of the unit is to provide an understanding of the personnel function of management through the consideration of systems and frameworks, which create and sustain the employment relationship within the organisation.

Major topics include human resource strategy & planning, job analysis, recruitment, appraisal, salary management and training.

This unit provides students with an insight into the key functions of management and the practical issues which managers of today face. Students are expected to discuss management theories and acquire an understanding of the roles and responsibilities of being a manager in an organisation. Apart from learning about the roles and functions of managers, student will gain an understanding of the skills managers require to manage effectively in a rapidly changing and competitive business environment.

Aspects of management such as planning, organising, leading, controlling, international management, business ethics and social responsibility will be covered.

The aim of this unit is to investigate the principles that underpin the marketing process and how they apply in business. It is a broad-based unit providing a general overview of marketing for all students and a foundation for further study in the specialist area of marketing.

It will enable students to select, analyse, apply, and evaluate marketing planning models and theories to marketing planning. Upon completion candidates should have the ability to evaluate an organisation’s ability to develop and launch a new product, and present a credible marketing plan.

This unit aims to develop students’ abilities in oral and written skills in a business context. It exposes students to skills in the selection and interpretation of business texts, communication in semi-formal and formal business settings including presentation, meeting, interview, minutes writing and business report writing.

This unit examines the basic elements of generating new business ideas. Through various mode of learning (e.g. lectures, online learning, tutor consultation, workshop, site visit and active participation etc) students will get an opportunity to identify, assess and select viable businesses, and then develop preliminary business proposals through a typical entrepreneurship process and field research. The objective is to develop students’ entrepreneurial mindset.

Students will also be given the opportunity to gain an overview of management skills and tools for managing entrepreneurial start-up companies and understand the difficulties faced by entrepreneurs.

The unit is primarily designed for students who are interested in small business enterprises and looks at the development and expansion of such businesses.

It equips students with an understanding of managing the operations and challenges of small and medium-sized enterprises. They will acquire skills to manage the nature and challenges of small and medium entrepreneurial businesses. Through the understanding of issues on growth factors, market strategies, resource and operations management, the subject enables students to understand how an organisation manages the growth of business as market and competitive environment change.

The unit will cover knowledge, skills, tools and concepts related to investigation, improvement of management & business performance.

This unit will introduce definitions of ‘innovation’. It will also cover methods and techniques of idea generation and process of transforming new ideas into innovation. Students will be exposed to concepts of measurement of innovation and study the causes of innovation failure and factors or ingredients for successful innovation. Topics include brainstorming, focus group, 7 Habits, lateral thinking, Quality Control Circle (QCC), Work Improvement Teams (WITs), Total Quality Management (TQM), and balance score card etc. will also be covered.