Diploma in Salesmanship (Chinese)

This unit provides an introduction to the contemporary concepts and practices of Human Resource Management within the Singapore setting. The aim of the unit is to provide an understanding of the personnel function of management through the consideration of systems and frameworks, which create and sustain the employment relationship within the organisation.

Major topics include human resource strategy & planning, job analysis, recruitment, appraisal, salary management and training.

This unit provides students with an insight into the key functions of management and the practical issues which managers of today face. Students are expected to discuss management theories and acquire an understanding of the roles and responsibilities of being a manager in an organisation. Apart from learning about the roles and functions of managers, student will gain an understanding of the skills managers require to manage effectively in a rapidly changing and competitive business environment.

Aspects of management such as planning, organising, leading, controlling, international management, business ethics and social responsibility will be covered.

The aim of this unit is to develop a critical awareness of sales planning and operations. Students will have basic understanding of the nature and role of selling in marketing, as well as concepts and theories of selling. They will analyse the stages involved in the selling process, and evaluate the role of personal selling in creating value and developing customer relationships in a variety of contexts and environments.

This unit aims to develop students’ abilities in oral and written skills in a business context. It exposes students to skills in the selection and interpretation of business texts, communication in semi-formal and formal business settings including presentation, meeting, interview, minutes writing and business report writing.

This unit is designed to provide students with an understanding of key areas of advertising and promotion and to develop student’s ability to select and apply appropriate communications tools within a strategic and tactical framework. It is a broad-based unit covering theoretical concepts as well as current promotional practice. It provides the basis for career choices in this field as well as for further study for professional qualifications.

Topics include advertising & promotion concepts and operation workflow, selection of advertising media and evaluation of effectiveness of advertising and promotion.

Information Technology helps man to handle and use information. In this unit, students will be exposed to the applications and influences of current and emerging technologies on society.

The emphasis of this unit is to teach the fundamentals of information technology and its applications and provide opportunities for students to learn through exploration and self-discovery.

This unit introduces students to a wide range of personal computing tools and office technologies such as email, word-processing, spreadsheet, desktop publishing, document imaging system and presentation tools.