Excursion 01 – 2020 – Exploring the State of Fun, Sentosa

Our students from Level 5 of Bachelor of Arts International Hospitality Management went on an excursion to Sentosa Singapore to carry out an investigation and critique on the marketing strategy in the areas of tourism, hospitality and events.

Throughout the excursion, our students gained a better understanding of segmentation, targeting and positioning strategy of Sentosa’s products and services, and the objectives, strengths and weaknesses of Sentosa’s marketing activities.